
India Kills Over 70 Pedestrians Every Day, We Still Blame Jaywalking.
India loses 70+ pedestrians daily. Why jaywalking isn’t the real problem and how road design is failing people on foot.
Explore stories, insights about smart driving, road safety, automotive technologies. Learn how Attento turns safe miles into real-world rewards.

India loses 70+ pedestrians daily. Why jaywalking isn’t the real problem and how road design is failing people on foot.

How music affects driving speed, attention, and reaction time. Research-backed insights on in-car audio, road safety, and behaviour on Indian roads.

India’s roads deteriorate quickly due to poor drainage, overloading, and weak construction practices, this article compares them with global standards to show why others last longer.

The Quick Glancer. The Navigation Tweaker. The Red-Light Scroller. Which type of phone user are you behind the wheel? Recognize your distraction pattern.

Your arms can’t protect your child in a crash. Yet only 2% of Indian parents use car seats. Learn how to travel safely with kids in cars.

Traveling with pets? Learn how they distract drivers and simple ways to keep every ride safe.

Most drivers see road markings but don’t understand them,here are 9 important ones every Indian driver should know.

Speed breakers reduce speed, but bad design and illegal construction cause crashes. A deep dive into how India’s speed breakers impact road safety.
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Hard braking refers to a sudden and significant decrease in vehicle speed, often indicative of abrupt stops or emergencies. Hard braking is characterised by drop in vehicle’s speed in excess of 0.3g or about 10 kmph, in one second.
Hard braking refers to a sudden and significant decrease in vehicle speed, often indicative of abrupt stops or emergencies. Hard braking is characterised by drop in vehicle’s speed in excess of 0.3g or about 10 kmph, in one second.
Excessive speeding occurs when the vehicle surpasses the designated speed limit for a given road or driving condition. It is defined as exceeding the posted speed limit for extended periods.
Rapid acceleration refers to a swift increase in vehicle speed, often associated with aggressive overtaking manoeuvre or a fast start from an idle position such as traffic lights or toll booths. It is characterized by acceleration exceeding a threshold of 0.3g or about 10 kmph per second.
Traffic violations encompass a range of infractions, including illegal entries into one-way roads or illegal u-turns, speeding through hospital and school zones and many more.
Sharp turns occur when the vehicle makes a rapid change in direction, typically at high speeds or with a narrow turning radius. They are often characterised by a turn angle of greater than 20 degrees per second.