It’s Time To Be The Change
Road safety isn’t just about rules while driving – it’s about a mindset, it is a state of consciousness. We are here to redefine what it means to be a responsible driver by making safety measurable, actionable, impactful and importantly rewarding.
For each of us. For all of us.
Get to Know Attento
Attento is India’s first safe-driving rewards platform that turns good driving into real benefits. By analyzing real-time driving data, we help drivers understand their behavior, improve their habits, and contribute to safer roads.
Driving Score
We analyze your driving habits – how, where, and when you drive – to provide a fair and accurate rating.
AI-Powered Insights
Get actionable feedback and deep, data-driven insights to understand and improve your driving habits.
Takes One To Know One
Our membership is for those who prioritise driving safety, and only existing members can extend an invitation.
Safety is Rewarding
Drive better, earn more – driving responsibly consistently unlocks exclusive benefits and premium perks.
The Attento Purpose
Ravishankar Iyer
Founder at Attento
In India, our roads and highways reflect a tragic paradox – despite improved infrastructure and safer vehicles, accidents and fatalities remain alarmingly high. This reality underscores a simple truth: real safety isn’t just about better roads or advanced cars; it’s about fostering a culture of responsibility.
We believe that every responsible act behind the wheel makes a difference. By building technology to measure, recognize and reward safe driving behaviour, we aim to encourage better driving habits and create a positive shift in road safety for everyone.
#mission
Driving change, one mile at a time. Valuing lives, one choice at a time.
Every mile driven safely brings us closer to safer roads. At Attento, we are on a mission to transform road safety through awareness, technology, and positive reinforcement. By analyzing driving behavior and promoting responsible choices, we aim to reduce accidents, protect lives, and build a community where safer driving is second nature.
India’s Road Safety Crisis
Road accidents aren’t just statistics—they shatter lives and livelihoods. Beyond the tragic loss of life, the economic impact is staggering – India loses an estimated 5% of its GDP annually due to road crashes. The cost isn’t just in numbers though – it’s in futures lost and families broken. It’s time for a change.
20
Deaths every hour
Highest number of road accident fatalities worldwide
Most of road crash deaths involve individuals aged 18-45.
4 in 5 road accidents
are caused by driver’s fault
Our government is committed to ensuring that road crashes in India are brought down with urgency. The use of technology and innovation is extremely important in the current times given the magnitude of the problem at hand and what we want to achieve.
-Nitin Gadkari
Minister of Road Transport and Highways of India
Let’s Collaborate
We are committed to working with policymakers, insurers, non-profit organizations and businesses to create a safer driving ecosystem.
Contact us if you are an
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Join us if you’re ready to Drive Change
If you’re passionate about innovation, data-driven solutions and making a real impact, this is your chance to shape the future of safe mobility.
